Beauty is more than skin-deep, and that saying goes for beauty products. Yes, fair trade economics is making its way to beauty counters near you. Mark has released a line of beauty products that ensure that people who participate and contribute to making beauty products get their fair share. This goes for the small-time farmers from Africa to Asia.

It’s a collaborative effort to combat poverty, rather than doling out millions of dollars in aid, which often times get lost in corrupt political circles. This initiative creates wealth, instills stability and empowers women, who often work as ingredient producers in 3rd world countries. Who knew that making yourself look good could help other people around the world live well?

Watch this video below to learn more